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MINI EDUCATION
MINI INTERNET
Most brands have a website of some kind that provides an online place for customers and potential customers to find information about their products and services. Websites are a very efficient way of making people interested and excited about a brand. Many websites allow people to buy or order products online. Websites also offer a quick and cost-effective way to provide customer service information.
WWW.MINI.CO.UK
There are MINI websites in every country that sells MINIs; www.MINI.co.uk is the main MINI website in the UK (you're on it right now). Here visitors can find information on all the different MINI models, plus details about things like financing and insurance. There's also interesting 'sticky' content to encourage people to stay on the site.
DEALER SITES
MINIs are sold through local dealerships, and many of these have their own website where test drives can be booked, services arranged and used MINIs can be bought. To make sure they keep everything 'on-brand', when dealers create their own sites they must follow guidelines from MINI.

Here's an example of a MINI dealer website.
http://www.miniparklane.com (opens in new window)


MULTIMEDIA
With more and more people enjoying broadband connection to the internet, websites are increasingly able to use multimedia techniques, including the use of video.
In the run up to the launch of the new MINI Clubman, when the car itself couldn't be shown, visitors to the MINI homepage were treated to this mysterious film. It set up the Clubman as 'The other MINI' and invited people to register their interest. Those who registered were later emailed full details of the MINI Clubman with the chance to book an early test drive.

View the Clubman video (opens in new window)