As one of the UK's most well known brands, popular with people of all ages, MINI can provide an interesting and stimulating topic for school projects and coursework, as a lesson for students studying Business Studies, Media Studies or Art and Design, or as an Enterprise activity. In fact MINI Education was launched in response to the many requests we've received from students and teachers wanting to know a bit more about MINI, particularly its marketing strategy.

MINI Education has developed a series of example lesson plans based around MINI's marketing activities for use by teachers. These are primarily aimed at teaching 14-19 year olds, however, they could be adapted to use with younger students or for students studying for higher education qualifications.

Download the MINI Education lesson plans and Enterprise activity plan to find out more about using MINI Education in the classroom.

> Business studies (pdf)

> Media studies (pdf)

> Art and design (pdf)

> Enterprise activity (pdf)